LONDON PROJECT CONSTRUCTION

Construction projects
in and around London.

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LONDON PROJECT CONSTRUCTION

Construction projects
in and around London

Main Goal: Refresh the identity and branding of this london-based construction company.

We were tasked with creating a rebrand for the leading construction company: London Project Construction. They felt their old branding no longer suited their proposition and place within the market. As the brand begun to become more of a luxurious brand we needed an identity, tone of voice, positioning document and website to match this.

This full rebrand allowed us to create a coherant brand with a user-journey which is one of a kind. The London Project Construction kind!

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Branding & Identity
Stationery
Hoarding Design
Website Design
Website Development

Main Goal: Refresh the identity and branding of this london-based construction company.

We were tasked with creating a rebrand for the leading construction company: London Project Construction. They felt their old branding no longer suited their proposition and place within the market. As the brand begun to become more of a luxurious brand we needed an identity, tone of voice, positioning document and website to match this.

This full rebrand allowed us to create a coherant brand with a user-journey which is one of a kind. The London Project Construction kind!

Branding & Identity
Stationery
Hoarding Design
Website Design
Website Development

Branding + Identity

We explored a number of different concepts and styles whilst developing the new identity for the brand including some of the examples below. Although some of the examples below may stand out as luxurious, we needed to keep in mind what the previous identity looked like and not re-invent the wheel, but evolve the business.

CONCEPTS

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IDENTITY EVOLUTION

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CONFIRMED INDENTITY

LPC-Logo-Final
LPC-Logo-Final

A brand, with guidelines.

What would be a brand without the guidelines? We produced an extensive brand book which explains and breakdowns the whole use of the brand from Identity, through to colour palettes and typefaces. This is to keep the consistency across any form of media or print used for the brand.
lpc-brand-guidelines

A brand, with guidelines.

What would be a brand without the guidelines? We produced an extensive brand book which explains and breakdowns the whole use of the brand from Identity, through to colour palettes and typefaces. This is to keep the consistency across any form of media or print used for the brand.

The world is evolving at a rate we’ve never seen before, we need to ensure we can build a brand thats trusted, follows it’s ethos and meaning whilst creating second-to-none standard of work.

We really got under the skin of the brand and discovered what makes this company tick. What are their goals, who are their customers and where do they sit within the market? We put together a positioning statement which outlines CORE VALUES and where the business would be positioning within the market.

This then creates the tone for everything else, this leads the way on colour, logo/identity and tone of voice. Being placed as a high-end construction company within London it was important to portray this through visuals and words.

The world is evolving at a rate we’ve never seen before, we need to ensure we can build a brand thats trusted, follows it’s ethos and meaning whilst creating second-to-none standard of work.

We really got under the skin of the brand and discovered what makes this company tick. What are their goals, who are their customers and where do they sit within the market? We put together a positioning statement which outlines CORE VALUES and where the business would be positioning within the market.

This then creates the tone for everything else, this leads the way on colour, logo/identity and tone of voice. Being placed as a high-end construction company within London it was important to portray this through visuals and words.

Positioning-Statement-Front
Positioning-Statement-1
Positioning-Statement-2
Positioning-Statement-3
Positioning-Statement-Front
Positioning-Statement-1
Positioning-Statement-2
Positioning-Statement-3

Website Development

We developed a completely custom website for London Project Construction which followed the following process:
Sitemap Creation, UX Wireframes, UI Design followed by Website Development.

This allows us to ensure we're not just designing something which looks good, but ensuring it actually works, easy to navigate and something which users love and encourages the conversion of an enquiry.

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Website Development

We developed a completely custom website for London Project Construction which followed the following process:
Sitemap Creation, UX Wireframes, UI Design followed by Website Development.

This allows us to ensure we're not just designing something which looks good, but ensuring it actually works, easy to navigate and something which users love and encourages the conversion of an enquiry.

UI Design / Click-through Prototype

As per all of our custom design websites, we follow a strict process of User-experience, then User-Interface followed by a 'click through prototype' this allows the client to click through a 'design' as they would a website without touching a line of code. This allows us to stay agile and efficient whilst making adjustments to pages, buttons and user-flows.
prototyping

UI Design / Click-through Prototype

As per all of our custom design websites, we follow a strict process of User-experience, then User-Interface followed by a 'click through prototype' this allows the client to click through a 'design' as they would a website without touching a line of code. This allows us to stay agile and efficient whilst making adjustments to pages, buttons and user-flows.

“The talented Sketch Creative team delivered beautiful, responsive UI that helps our complex concepts function simply and elegantly for end users”

Function and Accessibility is the most important thing we look for in modern day digital use. Therefore, top of the priority list for us.

We needed to find the fine line between function and aesthetic, the beautiful buildings and projects displayed across the website neeed to be broadcast in their best light. Whilst it will remain heavily image based, we had to ensure navigation and prompts to get in touch were prominent and leading conversion.

“The talented Sketch Creative team delivered beautiful, responsive UI that helps our complex concepts function simply and elegantly for end users”

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Responsive and Mobile First Development

Although a development business, we still have spent alot of time focussing into mobile development and how the website works across a nuber of devices. We needed to ensure compatibility and responsiveness across the hundreds of devices now available to access the internet.

Responsive and Mobile First Development

Although a development business, we still have spent alot of time focussing into mobile development and how the website works across a nuber of devices. We needed to ensure compatibility and responsiveness across the hundreds of devices now available to access the internet.

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