DIGITAL MARKETING AT SKETCH CREATIVE

National Wonders by National Express

CLIENT

National Wonders

OBJECTIVE

National Express’ objective was to expose English ‘wanders’ so that visitors to the country or even residents can use their services ‘coaches and or buses to travel to each ‘wander’ as well as exposing general travel throughout the United Kingdom and Europe in general also.

WHAT WAS INCLUDED

Content Creation - Graphics / Video / Photography / Copy

HOW

We set about researching each ‘Wander’ that National Express wanted to promote then researched the kinds of people who would attend these events and then researched further into how those types of people liked to consume their information and what kinds of campaigns would be most beneficial to that specific audience... From these finds we then create a custom audience that would then be used to target people via advertising who would be likely to attend the shows/events/wanders.

RESULTS

Pre Sketch Creative Wanders Bookings - 3,983
Post Sketch Creative Wanders Bookings - 8,630

Let's Work...