CASE STUDY PROJECT BY SKETCH CREATIVE
H.R.Owen Bugatti - London
Bugatti London by Sketch Creative
Bugatti, known as the King of Supercars approached Sketch Creative on the back of our content creation for Rolls Royce. Impressed with what they had seen produced, they asked us to come up with some ideas for content creation to aid the sale of an incoming vehicle they were due to out up in advertising.
The idea initially was to provide a video in which showed all the features of the vehicle via smooth pan shots, close-ups and slow motion shots of the car in a sophisticated style, enticing potential buyers to take a deeper look and book to view the car in person.
Whilst mood and story boarding this idea, we noticed how essential the corporate style video was but couldn’t ignore the fact of not truly representing the brand from the fierce and sporty aspect it notoriously owns.
With that being said we decided to pitch back to Bugatti the idea of creating two edits in which allows them to showcase the cars from both aspects, giving potential buyers a great insight of the car itself as well as the fantastic brand feel it carries.